What is Personalised Video ? 

Personalise video is a creative tool that is used by marketers to reach their target audience in a more personal way. It allows brands to create videos that are tailored for specific audiences and provide them with an exclusive experience.

Personalised video is a creative tool that is used by marketers to reach their target audience in a more personal way. It allows brands to create videos that are tailored for specific audiences and provide them with an exclusive experience. 

It also gives consumers the opportunity to have a reaction-focused experience where they feel involved and have control over what they are watching.

Online video advertising is often used by market research companies to track consumers’ opinions of new product variations.

What are the Benefits of Creating One?

With the help of artificial intelligence, video creation is becoming more and more cost-effective. This has been achieved by the use of technology that helps to produce videos with a personalised touch.

The benefits of creating one are that it can be done quickly and easily, thus saving time for the creators. It is also able to produce videos that are highly effective across all social media platforms. 

Furthermore, it provides an opportunity for businesses to create engaging content for their customers and clients as well as share their message across various social media platforms without having to spend much time or money on it.

Below are the benefits of creating personalised video include:

  • Cost-effective: Video creation has become an affordable and effective way to reach a large number of people. Video creation can be done at lower costs than traditional marketing methods like TV and print, which are typically more expensive.
  • Engaging – Personalised video creates a deeper relationship with the customer and is a form of customer engagement that is more personal. Video can also be used as part of an integrated marketing campaign that reaches people in the most relevant place and time.

The goal of creating personalized video is to make a connection with the customer in a more personal way, and can be used to convey complex information such as product demonstrations, marketing messages, or even interacting with the customer.

  • Personalized video can improve conversion rates, retention rates, and customer lifetime value. Personalized videos have a unique ability to capture a consumer’s attention and allow them to feel like they are speaking directly with the brand. Video is also highly interactive which further enhances a consumer’s experience with the brand. This new technology has been adopted by many companies, including Nordstrom, Home Depot, and Alibaba.
  • Personalising videos with a message can increase word of mouth referrals. Videos are an effective way to raise awareness and drive people to take action. Yet many people find it difficult to produce a video that is meaningful and personal, which can be a turn-off for viewers. One way of effectively personalising videos is by adding a message at the end of each video that includes your target audience’s name and location.

This allows viewers to feel like they’re going to a friend’s house, which makes the video more personal and meaningful. While filming a video, take pictures of yourself. These can include shots of your face and the volunteers who are participating in your piece with you.

This will help create a sense of intimacy between the viewer and you-the-artist. You can also show your work environment by taking pictures of your studio or the location you are filming.

  • Relevant – Personalised video is highly relevant to individuals and it is possible to capture the right moments that are specific to their needs.
  • Comprehensive – Relevant videos are comprehensive because it includes all of the important information in a video with a variety of views. . Such as different camera angles, close ups and details.
  • More effective use of content marketing – Personalized video allows you to create more effective content marketing and make the most out of high quality in-house production and professional voice overs.


12 Steps to Personalising Your Marketing Videos without Tiring Your Customers

  1. Start by planning your video marketing strategy
  2. Be creative and use images, animations and graphics
  3. Cut down on the content you shoot, by only shooting from a single angle
  4. Use voiceovers, voice to text and GIFs to personalise your videos
  5. Include testimonials or reviews at the beginning of your video 
  6. Use live streaming in your videos to add a personal feel
  7. Add links to your video to share with friends and colleagues
  8. Be creative with the transitions between scenes
  9. Pick the best angles of your vlogs or stories
  10. If you’re shooting a visual story, include videos from other people for extra depth
  11. Add captions and descriptions for each video
  12. Don’t forget to add a call to action at the end of your video.

What are the Best Tools for Creating Personalised Videos Today? 


Bonjoro is a video editing tool with a lot of features that can help you create professional videos. It is an easy to use and free video editing software.

Bonjoro has a number of features that make it stand out from the rest. One of these features is the ability to add text, images, and audio in your videos. Another feature is the ability to create multiple videos at once. And last but not least, it has an intuitive interface that makes it easy for anyone to use.


Dubb, a Sales Operating System by Salesforce, is revolutionizing the way companies interact with their customers. With a video CRM that uses AI-powered technology to give marketers real-time insights and actionable data, Dubb offers unparalleled customer engagement.


Vidyard is a cloud-based video marketing platform that helps businesses increase customer acquisition, up sell, and cross-sell by delivering personalized welcome videos. 

Hippo Video

Hippo Video. is a video content management and distribution platform, primarily designed for marketing agencies that want to create, publish, and distribute branded video content.


CloudApp. provides a secure, private platform for distribution and storage of videos on the web and mobile apps.


The best way to start making a great video is to have an idea of what you want to produce. If you don’t know what you’re going to make, it’s better not to do it at all. There are many different ideas that you can use for your video, but the most important thing is that your target audience will find it interesting and relevant.