Unboxed Operating System

Using AI to gain a competitive advantage.

Changing how we feel about work, to make work fun and more scalable to get more done.

“Clients do not come first. Employees come first. Take care of your employees, they will take care of the clients.”

– Sir Richard Branson

Business Strategy Framework

Our purpose is to help teams gain a competitive advantage by making work fun, to value people, supported by technology, for more scalable growth to get more done.

We want people to leave work each day feeling productive, fulfilled and looking forward to tomorrow. This is due to a culture that genuinely supports people all on one page, reducing stress, uncertainty and self-doubt for more innovative, industry-leading productivity.

We all have personal and business operating systems, yet often, we may not be fully conscious of the operating system (OS) we are running and its impact on our results.

The Unboxed Operating System (OS) is a framework to change how we feel about work by prioritising people and eliminating information silos. Greater collaboration, communication, and seamless information flow create more scalable growth. Using AI technology to automate mundane tasks, greater productivity, creativity, and innovation flow more naturally. Automating tedious work tasks is the new era of productivity. Creating the space for people to be fueled by more passion and work fulfilment will give your business a competitive advantage.


As technology advances, so does the amount of available information, putting pressure on people’s time. Stress levels are rising due to the constant data stream from always-connected devices. Furthermore, AI is making jobs obsolete.

This changing world is one of removed geographical boundaries and intensified competition, building pressure to do more and forcing businesses to rethink their structure and behaviour. Traditional ways of working are no longer sustainable. Companies must embrace AI and use better collaboration technology and workflow automation to fuel more passion, innovation and lead change.

As automation and AI redefine how we work, it’s critical to understand how people feel about change. Gone are the days of people coming to work to collect a paycheck. Today, people want meaningful work, a culture of growth, free from information and energy silos, allowing them to express their creativity through service. This culture of innovation and collaboration helps businesses attract and retain the best talent.

Younger generations are driven by purpose, the need to feel valued and the desire to contribute to a bigger cause. Business strategy needs to be transparent and clearly understand the ‘why’.

When people are financially invested, they want a return. When people are emotionally invested, they want to contribute. — Simon Sinek


The Unboxed Operating System (OS) is a framework built on three team wellness areas that are the pillars creating the level of team trust, stability and flow. These areas determine the level of brand and team trust, hence team output, productivity and success. 

Unboxed Operating Systems Scalable Team Productivity Model

Three Team Pillars

People, Culture and Workflow are the three team wellness areas that of determining the level of team trust, stability and flow. These areas create brand and team confidence, hence team output, productivity and overall success. 

People Wellness

People’s wellness is the combination of the team’s physical and mental health. When individuals feel balanced in all aspects of life, they are more passionate about what they do. Assuming they are in the right roles. Passion is nurtured by genuinely understanding individuals’ hopes, dreams, and desires and finding roles that align with these interests. Greater resilience occurs from self-understanding and personal growth, which gives individuals the confidence to be vulnerable, improve outdated methods, and embrace change for a more enjoyable work environment. When we know the whole person and their best role and responsibilities, people can work together seamlessly to achieve shared team goals.

Culture Wellness

The values and behaviours of a team determine the culture. When supported by inclusive leadership, good communication and collaboration. A team can fully express who they are, their thoughts, challenges, and ideas with total trust they are supported. A culture of open dialogue and free exchange of ideas, enabling everyone to feel heard and valued. A culture of all on one page aligned and focused on common strategies, purpose, and actions create a culture of shared ownership.

Workflow Wellness

Using process automation software to share and track business workflows can result in significant productivity gains, leading to better customer outcomes. These workflows, known as standard operating procedures (SOPs), can often be automated to increase efficiency and reduce errors. The team taking ownership of these work roadmaps, supported by the technology for easier collaboration, innovation, and continuous improvement, creates higher-quality work output.


Promoting staff well-being reduces stress and operating costs, creating more time to get more done. When people are passionate about their work, supported by workflow automation, they can build deeper customer connections to get ahead of the competitors, helping to attract and retain the best talent. 

Automating less enjoyable tasks, eliminating information and energy silos, creates an integrated sales, operations, and marketing team culture, improving customer service and job satisfaction. These authentic connections, driven by passionate individuals, are supported by AI tools and transparent team dashboards to ensure the shared team focus builds more predictable sales revenue growth.

Book Strategy Session

As the speed of technology change increases, so do the available options. Increasing the need to review your business and AI strategy. This may reduce costs and empower people to do more.

Click here to book a FREE online meeting if you would like to review your business and AI strategy to raise productivity and get more done.

Strategy Framework Implementation

The Unboxed Operating System has seven stages, all dependent on stage one – the foundation business strategy. This initial stage sets the tone for the rest of the journey and is a prerequisite for any service we offer, helping to ensure that the quality of any subsequent advice and support is aligned with the client’s actual needs. These seven stages are as follows:

Stage 1 – Business Strategy

In this stage, we define the goals and strategies needed to achieve long-term business outcomes and establish criteria for evaluating success. Two critical steps in building trust, based on research conducted by Edelman on trust, are determining the business vision and societal purpose. Within our strategic framework, we also incorporate principles from the book “Playing To Win – How Strategy Works” by A.G. Lafley and Roger L. Martin. We use the 1pageplan to store, update, and share this concise strategic plan to enhance team focus, decision-making, and ownership.

Stage 2 – Buyer Journey (Touch Points)

Using the ideal client avatar helps us identify the touch points for each persona type in the buyer journey.

Stage 3 – Workflow Mapping

We document the required information and workflow processes (Standard Operating Procedures) at each touch point in the buyer journey.

Stage 4 – Workflow Roles

By examining the points of force, friction, and flow within each workflow, we determine which areas should be automated and where human skills are essential.

Stage 5 – Matching People Skills

Based on the required skills for each workflow, we match the tasks to individuals who enjoy doing them, relieving them of energy-draining duties they dislike. We leverage people’s passions and strengths by identifying energy-enriching tasks and automating monotonous aspects to allow for greater focus on enjoyable activities.

Stage 6 – Automate

Implementing AI and automation apps helps eliminate tedious tasks, resulting in efficiency and time-saving gains in the data flow. By doing so, individuals can concentrate on activities they love.

Stage 7 – Process Improvement, Progress Review & KPIs

Create a culture of ongoing process improvement by reviewing the workflows, strategy and progress towards the desired goals. People are empowered to innovate and improve.